National Accounts and managing Specialty Sales Channels are critical to launching new medical devices.
My specialty is understanding how IDNs, GPOs and Key Accounts work in this space. Then by aligning the right sales teams with these initiatives the outcome you are looking for is sure to follow. The key is my relationships with the stakeholders in this industry.
I have spent 35 years in the med device industry as an entrepreneur, as a Sales Executive for Medical Device Companies and with a GPO.